distributon

XXL offers subscription to their readers which means that the consumers will get an updated magazine every time a new one comes out and when you subscribe you will get a discount on the overall price. They do this because so that the audience save time and money so they will be persuade in buying the subscription. There is an online version of the magazine however there is not all the contents there of the magazine because this will allows consumers not to buy the magazine. XXL is not a freemium magazine because you will have to pay for the magazine although there are many advertisement other magazine such NME are freemium magazine which they make money out of advertisement.

XXL has electronic band extension which is where magazines extend their online presence for example XXL has a variety amount of social media platforms which are Facebook, twitter and Instagram these methods are also ways to generate readers because there is more advertisement and teasers of what the new topics of the magazine is going to be also what types of artists there are which makes the audience more engaged and persuaded to buy it. XXL uses social media to generate some content because it is a music magazine they may use Instagram for specific information like whether the artist is in process of making an album and other music related things.

The distribution networks of XXL is where networks of the distributors manage the flow of the magazine copied and sent out to the newsstand and if they are not all sold in the newsstand then the retailer's return the all the unsold magazines to the distributor and this is an advantage for the retailer as there is no cost to them but a disadvantage for the publisher/ distributor.  Moreover, the XXL website contains more things than there magazine such as celebrity news and other things such as facts about artists. The reason for this is because more young people are browsing on the internet rather than the reading magazine and this is for the youth as they are interested in celebrity news.  XXL does not have an e-zine version magazine due to the fact that it is usually free and it would make XXL lose money instead of gaining although they are paid of advertisements. And also XXL magazine do not have an app which will be really good as the youths will use it more than their websites so it will bring more readers and viewers.