XXL media kit

XXL magazine has been around since 1997, when it was first published. It mainly focused on genres like Hip hop because at the time it was popular and had a connection to the people. The age range of people who read this magazine is 25 to 29 because they grew up at the time this genre was in its element. The type of readers that are dominating the magazines are mostly readers from a African American ethnicity due to the fact that XXL artists who feature are mostly from this ethnic group. The magazine is mainly male dominated as 78% are male readers, which link with the amount of male hip hop artists in the industry to women.